HomeGamesGrand Theft Auto shouldn't get stuck in the past, says Take-Two CEO

Grand Theft Auto shouldn’t get stuck in the past, says Take-Two CEO

Take-Two’s CEO doesn’t want Grand Theft Auto to get stuck in the past and “become irrelevant.” 

Speaking to GamesIndustry.biz in a new interview earlier this week, Strauss Zelnick, CEO of Rockstar Games publisher Take-Two, commented on his attitude towards GTA. “You always have to be willing to be fresh. You always have to be willing to bring consumers what they want,” Zelnick said, before adding “the minute you try to protect the past, you become irrelevant.”

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